If you've been watching TV at any time during this holiday shopping season I'm sure you've seen some of Cartier's stunning 30-second ads for their world-famous jewelry.
I'm not sure why Cartier is reaching out to the mass audience like this. something you don't see Tiffany's or Harry Winston doing. But their ads are intriguing and infinitely watchable.
There's a terrific three-minute version of these ads on YouTube, which I hope you'll find time to watch. It involves a magnificent big cat's journey all around the world in search of his beloved lost mistress, with Cartier jewels scattered along the way. The last moments when he finds her is just so very touching. And the gorgeous cat, by the way, is not a leopard as I first thought, but a spotted panther - Cartier's signature logo.
Surely one of the most expensive ads ever made, I'm sure it's deserving of major advertising awards including AAF and CLIO. In any case, here's a link to L'Odyssee de Cartier and you can decide for yourself. I promise it won't be a waste of your time. The music itself draws you in, and the photography and special effects are spectacular!
And so, after all the preparations and hard work, all the shopping, menu planning, cocktail parties, office parties, charity fund raisers, and travel plans to see our families, Christmas is finally here, just a few days away - exhausted though we might be.
For most of us this is all a labor of love for our families and friends, right? But around here it's just - well - labor.
As always, thank you so much for reading and Merry Christmas, Happy Holidays to all!
See you in the New Year!