Do you remember back in December when I was hyperventilating over Cartier's amazing three-minute commercials for their high-end luxury jewelry?
Easily among the most expensive ads ever made, the dramatic music and narrative of a gorgeous Spotted Panther in search of his beloved lost mistress instantly draws you in and can mesmerize you in a flash - especially the last tender moments when they finally meet and caress.
In case you didn't see it, here's a link to what I'm apparently still raving about, and promise it won't be a waste of your time. L'Odyssee de Cartier
Anyhow, I was totally mystified as to why Cartier would do that, spending millions and throwing themselves out there in front of a mass TV audience - the 99% of us who can't afford bupkis, right?
But then I ran across an article in Forbes Magazine that might make sense of the whole thing. It's written by Lorre White, known as the "The Guru of Luxury" in many circles, including numerous upscale magazines and TV shows like CNN Money, ABC, and NBC, just to name a few.
According to Ms. White there's so many new rich people popping up all around the globe, who don't have a clue as to how to spend their money, that wonderful old brands like Cartier, Crane and Company, and Patek Philippe need to get back out there and introduce themselves to this whole new crowd of newly-rich consumers.
So it all makes sense now and satisfies my utter bewilderment. I'm guessing Cartier thinks that all these new rich folk are still watching the same crap on TV that all the rest of us do, right? But then one of their ads comes on and the new rich suddenly realize, "OMG, we can afford Cartier stuff now!"
Here's a link to Ms. White's most interesting and enlightening article in Forbes Magazine.
As always, thanks for dropping in tonight.