For over a century Neiman Marcus has been a legendary player in the dazzling world of luxury department stores for the rich.
Usually referred to as just "Neiman's" (to the chagrin of the Marcus family, no doubt), the first store was established in Texas in 1907 by three investors -- Herbert Marcus, his sister Carrie, and her husband A.L. Neiman.
Legend has it they were invited to invest their money in a new company about to open up at that time called "Coca-Cola", but they were reluctant to do so. Instead they decided to open a high-end department store for all the new oil-rich Texas millionaires in their hometown of Dallas!
Although the store was an immediate success and has spread to major cities all across the United States, Stanley Marcus, CEO of the company fifty years later, once joked that "Neiman Marcus was founded upon bad business judgment!"
The best way to understand this store is to take a look at their website. Here's the link to the amazing world of Neiman Marcus. (But be prepared to spend a little time!)
The original spelling of the store was Neiman-Marcus, with a hyphen. And over the years the store has acquired the jestful nickname "Needless Mark-up"! Which I'm sure you've heard, of course.
But if you peruse their web site (especially "The Christmas Book") for only a few moments, you will understand the intended humor of their nickname! The prices are way out there!
At least we can dream, right? And do a little window shopping.